naturtheke.at: New brands. New markets. New business.

A young, promising supplement product from Upper Austria was ready to take the next step and gain a foothold in additional markets.

The supplement industry is large, dynamic and highly competitive. There are many products – so quality alone is not enough. What matters is positioning, reaching the right markets and turning that into a functioning business.

That was precisely VIAVERUM’s task: connect the existing potential with our infrastructure, customer and partner network, and sales experience.

The initial focus was on private- and white-label concepts. Rather than placing the product on the market as just another supplement, we wanted to give companies the opportunity to build their own brand and business area around it.

We identified suitable markets and partners and worked through the possibilities together. From product selection and positioning to marketing, we accompanied partners and helped them integrate the products into their existing structures and target groups.

The key benefit: companies can draw on high-quality supplements while building their own brand, customer relationships and market position.

Our existing infrastructure and network provide access to relevant markets and speed up the path from product to successful sales.

By systematically developing private- and white-label concepts, we create new opportunities for partners to position themselves in the supplement market and build their own long-term business area.

This is about more than individual products. It is about building brands, differentiation and sales that work.

Our aim: we do not simply bring supplements to market. We help partners turn them into their own brand and another successful business.