We develop go-to-market and sales strategies and implement them with you – from positioning and market launch to building sustainable sales structures.
Go-to-market · Sales · Market launch
Our services
We develop a go-to-market strategy that takes your product safely from idea to market. We analyse the market, competitors, target groups and opportunities, sharpen the positioning and turn the findings into an actionable market-entry and sales plan.
From market analysis to a practical implementation plan.
Do you want to build a sales operation or improve existing channels? We create suitable structures, identify relevant sales partners and support hands-on market development – from the first contact to ongoing sales.
Build sales. Develop partnerships. Open markets.
We prepare your market launch systematically and implement it with you. From positioning and sales materials to distribution partners, market development and launch, we provide personal, operational support at every decisive step.
Plan the launch. Deliver it. Establish it in the market.
We define what your product stands for and why customers should choose it. Together, we create clear positioning, straightforward brand messages and a market presence that fits your audience, market and sales approach.
Clearly positioned. Simply communicated. Relevant in the market.
Sales development
We realign your sales organisation strategically and operationally – with clear tasks, responsibilities and goals. This creates the foundation for focused, effective sales.
Together, we develop the right sales strategy and support your team in putting it into practice – through workshops, sales training, coaching and concrete measures for day-to-day sales work.
Successfully brought to market
We help companies position products clearly, win the right distribution partners and open new sales markets.
Our projects range from strategic preparation and market launch to active market development and the creation of long-term sales structures.
Building a clear premium position and sales strategy for the Austrian market – from positioning and finding the right distribution partners to active market development.
Developing the market position and suitable sales structures for the Austrian market – from strategic preparation to opening relevant sales channels.
Our process
01
Market
Competition · Target group · Potential
We analyse the market, competition and target groups to identify genuine opportunities for your product.
02
Positioning
Sales · Market entry
We develop a clear plan for positioning, sales and market development – realistic, transparent and focused on implementation.
03
Partners
Sales · Market launch
Now we enter the market: we support partner acquisition, market development and hands-on implementation.
04
Growth
Optimisation · New markets
We build on what works, optimise existing structures and create the foundation for growth and new markets.
Turning strategy into action.
About us
Ideas. Markets. People.
A good product alone is not enough. What matters is whether it reaches the right market, is positioned correctly and gets to customers through effective sales channels. That is exactly what we focus on – backed by years of sales experience, entrepreneurial thinking and direct access to the market.
More than 28 years of sales experience. We know market launches, customer acquisition, partnerships and sales development from hands-on work.
We do not produce concepts for the drawer. We support projects personally and operationally, from the first analysis to active market development.
Short lines, direct communication and clear decisions. We work as partners and focus on solutions that perform in everyday business.
Years of hands-on experience and a strong network form the foundation of our work.
We do more than develop strategies: we support implementation, from positioning to active market development.
Potential, target groups, sales channels and positioning – then turn them into a realistic route to market.
Our goal is to build effective sales structures and lasting partnerships that grow with the product.
Discuss your project
Let’s assess which options make sense for positioning, sales and market entry.
No obligation. Direct. On equal terms – online, by phone or in person.
Frequently asked questions
The initial consultation is free and without obligation.
We listen, understand your product and current situation, and discuss openly where we can add real value. If we are convinced that we can make a difference together, we outline the next sensible steps.
You then decide whether working together is right for you.
That depends on the scope. A focused market analysis is priced differently from a complete go-to-market strategy or hands-on support during a market launch. After the initial consultation, you receive a transparent fixed-price proposal with no hidden costs. You know exactly what to budget for in advance.
In four clear steps: analysis, strategy, implementation and scaling.
We start by examining your company, product, competition and current market situation. This shows where the potential lies and what can realistically work.
On that basis, we build a robust go-to-market strategy and support implementation – from market launch and the right sales channels to active market development.
As soon as it makes sense for your project.
After the initial consultation, we agree on the goals, scope and concrete next steps. We then schedule the start to suit your company and project.
No long waits and no unnecessary detours – if it is a good fit, we can get started right away.
Let’s bring your product to market together.
VIAVERUM works with companies that want to bring a new product to market, build a sales operation or make better use of existing market potential – regardless of size, sector or stage of development.
From start-ups and family-run SMEs to large corporations, the specific challenge is what matters. Together, we develop the right steps – from analysis and go-to-market strategy to market launch, implementation and scaling.
Yes. We do not work exclusively at a strategic level. Depending on the project, we take on concrete tasks in sales, partner acquisition, market development and market launch.
If you want to build or realign your sales operation, we identify and contact suitable distribution partners, develop customer relationships and support specific sales channels.
This is an important difference from traditional consultancies that stop at concepts and presentations.
Our current focus is the Austrian market. However, our existing customer, partner and sales network also allows us to prepare products for other markets and develop the necessary structures together with our partners.
Both – always in the way that best serves the project.
We work throughout Austria and are happy to meet you on site, particularly at the beginning. This lets us genuinely understand your company, products and processes and identify potential more quickly.
For ongoing collaboration, we use the mix that works best: in-person meetings, phone calls, video calls or digital coordination.
Direct, flexible and without unnecessary travel.
We do not stop at concepts and presentations. We combine go-to-market strategy with hands-on implementation: from market launch and partner acquisition to building sustainable sales structures. Our aim is not merely to deliver a plan, but to turn it into real business.
Contact
Do you have a specific product, plan to enter a market or want to develop your sales operation?
Talk to us. We’ll look at your plans and discuss the right next steps together.
