Nellati: Entering the Austrian market with clear positioning.

A high-quality product from southern Styria was to be established across Austria. The quality was there – what was still missing was clear positioning for the Austrian market, the right sales channels and a functioning structure of sales, logistics and partners.

We wanted to build a business area that works over the long term and can scale.

To do that, we refined the product benefits, quality story and brand presentation so decision-makers could quickly grasp the value and turn it into concrete business opportunities.

VIAVERUM built the sales structure for the Austrian market from the ground up.

This included identifying and acquiring relevant retail partners, building a nationwide sales network and developing the right logistics and partner structures. Sales and logistics were not treated separately but built as a single functioning system.

In parallel, we opened up additional private- and white-label business areas. Interested partners were not simply signed up and left on their own. We supported them in developing their concepts, positioning, marketing and sales, and helped them place the products successfully in their respective markets.

Step by step, a network of sales partners, logistics partners and customers emerged that works across Austria and continues to grow.

Today, the product has a nationwide Austrian sales structure with renowned reference clients, established sales partners and proven logistics routes.

Crucially, we did not just acquire partners: we developed them actively and supported successful sales. This has already led to concrete listings, collaborations and impressive sales figures.

The existing structure also forms the basis for further growth. New partners, additional regions, further sales channels and new private- or white-label concepts can build on it.

Our aim: we do not just build sales. We create a functioning business – from positioning and acquisition to logistics and successful selling.